Archive for the ‘articles’ category

Automotive System Integration Growth Advances

August 4th, 2010

It doesn’t seem too long ago that the electrical system in a vehicle was mostly concerned with lights, starter motors, radios and windshield wipers. Those days are long gone. The automotive industry is currently realizing a dramatic increase of electronic equipment for onboard vehicle control. In modern cars, a variety of electronic control units (ECU) delivers sophisticated real-time control functionality.

In the automotive industry, there is little doubt that electronics growth will continue. To remain competitive, it is crucial to seamlessly integrate the new technology. Whether it’s an entertainment system, keyless entry, a back-up camera or touch screen navigation, the role of the automotive manufacturer is increasingly becoming that of a system integrator working closely with its suppliers.

There is a long tradition in the industry of working with suppliers, and a number of suppliers that exist deliver similar systems to vehicle manufacturers. Automotive suppliers are more than happy to fill the needs of manufacturers, and the ever increasing importance of electronics in automobiles brings with it a growing challenge and need for low-cost, reliable electronic systems. These systems are not isolated and must communicate with each other.

Historically, automotive electronics have relied on proprietary, dedicated wire communication schemes (at least for many sensor systems) and directly wired power outputs. This has led to excessive wiring, and wiring consumes space, adds weight and expense, and can be difficult to maintain.

Fortunately, advances in vehicle-networking standards are addressing these issues with the wide adoption of Controller Area Network (CAN) and Local Interconnect Network (LIN) architecture. These network standards are providing a balance between performance and cost optimization across automotive systems. CAN provides a high-speed network for chassis, powertrain and body-backbone communications, while LIN answers the need for a simple network for sensor and actuator subsystems that reduces cost and improves robustness through standardization. Together, the vehicle networking standards and advanced mixed-signal processes provide an opportunity for automotive manufacturers to introduce affordable new electronic systems as well as reduce costs. They also improve maintenance and reliability while providing advanced convenience and safety features, like collision avoidance.

The widespread adoption of CAN and LIN standards is an important development for automotive electronics and becomes much more significant in conjunction with recent advances in mixed-signal semiconductor processes.

Adopting standardized vehicle-networking architectures and using more highly integrated mixed-signal ICs bring several advantages at the system level. The first is an improvement in a system’s robustness and diagnostics. By adopting standardized networks for two-way communication, diagnostic and failure information can be obtained when there are issues with the system.

The second is a reduction in wiring requirements. Using standardized vehicle-networking architectures, it is possible to build a feature- and diagnostic-rich system that requires only three wires. Reduced wiring requirements have less cost, less weight, will be easier to install at the factory, and will help reduce the potential for failure.

Integration also leads to other advantages and savings. Printed Circuit Boards (PCBs) and housings can be smaller, allowing for improved and more flexible placement in the vehicle, with less concern about where and how to run the wires. Through the use of fewer components, there are fewer items to keep in inventory, qualify and monitor. Some of these factors also lead to a reduction in weight and space consumption, factors that are always important in vehicle design.

This advance is another step in increasing the intelligence and capabilities of automotive systems. We’re already witnessing this increased intelligence and capability with complex navigation systems, Internet access, passenger entertainment, ABS brakes, engine management systems and advanced stability control. The next generation of mixed-signal automotive integrated circuits (ICs) will integrate even more performance and processing power. It will provide programmable features and added flexibility that will be used to address the automotive electronic system needs of tomorrow. As these systems become more advanced, the possibilities are limited only by the applications that vehicle designers can imagine and that the end customer is willing to purchase.

Advantages Of Search Engine Marketing For Automotive Businesses

August 4th, 2010

The automotive industry is amongst the leaders in search engine marketing. Search engine marketing is very important for businesses, as the automotive industry is hyper competitive and multi-faceted.

Competitive Advantage
According to a 2008 iprospect research study, 39% of search engine users believe that company websites that appear in top search results are the leaders in their field. Therefore, the effective utilization of search engine marketing gives a competitive advantage to automotive businesses. Search engine marketing is most helpful in intense competitive business like the automotive industry. By effectively using search engine marketing services like search engine optimization, Pay per click, and local search marketing, it is possible for automotive businesses to get ahead of the competition.

Local Search Marketing:
‘Local Search’ is method of submitting business details to a structured database of local business listings to reach users who search on specialized Internet search engines. Local Search Marketing allows businesses to target local customers. The advantage with local search marketing is that it allows automotive businesses to not only to reach online local target customers and to list on search engine results, it also allows to reach mobile Internet users very significantly.

Appeal to specific interests
Automotive businesses often have difficulty making their marketing campaigns appeal to different segments of customers. Different customers focus on different aspects while buying cars like cost, features, equipment, luxury, service, etc. It is possible for automotive businesses to target specific customers with definite intent only through search engine marketing. Search engine marketing allows automotive businesses to identify, define, and target customers in different marketing campaigns.

24/7 advertising
Search engine marketing allows customers to access businesses whenever they want. It makes business services available 24/7. While automotive businesses are not available offline round-the-clock, search engine marketing makes it possible to market their services online 24/7.

Cost effective
Search engine marketing is a cost-effective marketing method especially compared to print or television media. Automotive businesses can save excessive marketing cost by investing in search engine marketing, which leads to a better ROI.

While search engine marketing is important for any business, it is more significant for automotive businesses due to the intense competition in their field. Search engine marketing helps businesses succeed and helps automotive businesses to increase their return on investment.